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Privacy Policy

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Privacy Policy

Effective Date: January 24, 2026

Last Updated: January 24, 2026

1. Introduction

G2 Precision (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website g2precision.com (the “Site”), purchase our products, or interact with our marketing communications including emails, text messages, voicemails, and other forms of communication.

By using our Site or providing your information to us, you consent to the practices described in this Privacy Policy. If you do not agree with this policy, please do not access or use our Site or services.

2. Information We Collect

2.1 Personal Information You Provide

We collect personal information that you voluntarily provide to us when you:

  • Create an account or register on our Site
  • Make a purchase or place an order
  • Subscribe to our newsletter or marketing communications
  • Fill out a contact form or request information
  • Participate in surveys, promotions, or contests
  • Communicate with us via phone, email, text message, or chat
  • Opt-in to receive marketing communications including emails, SMS/text messages, or voicemails
  • Provide feedback or product reviews

This personal information may include:

  • Full name
  • Email address
  • Phone number (mobile and/or landline)
  • Mailing address and shipping address
  • Billing information and payment card details
  • Date of birth (for age verification purposes)
  • Federal Firearms License (FFL) information (if applicable)
  • Government-issued identification (for firearms transfer compliance)
  • Purchase history and product preferences
  • Communication preferences

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain information about your device and browsing behavior, including:

  • IP address and geolocation data
  • Browser type and version
  • Operating system
  • Device identifiers
  • Pages viewed and time spent on pages
  • Referring/exit pages and URLs
  • Click patterns and navigation paths
  • Cookies and similar tracking technologies (see Section 9)

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

  • Data brokers and marketing partners
  • Social media platforms
  • Lead generation services
  • Public databases and records
  • Analytics providers
  • Payment processors
  • Shipping carriers

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Business Operations

  • Process and fulfill your orders, including shipping and delivery
  • Process payments and prevent fraudulent transactions
  • Manage your account and provide customer support
  • Verify your identity and age (required for firearms purchases)
  • Comply with federal, state, and local firearms regulations including ATF requirements
  • Maintain records as required by law for firearms transactions
  • Respond to your inquiries and requests

3.2 Marketing and Communications

  • Send you promotional emails about new products, special offers, and company updates
  • Send you SMS/text messages with product information, promotions, and order updates (with your express consent)
  • Leave voicemail messages regarding your orders, abandoned carts, or promotional offers (with your consent)
  • Conduct cold email outreach and email marketing campaigns
  • Send follow-up communications after purchases or inquiries
  • Deliver personalized marketing content based on your interests and purchase history
  • Administer contests, promotions, and surveys

3.3 Analytics and Improvement

  • Analyze Site usage and improve our products, services, and user experience
  • Conduct market research and analytics
  • Monitor and analyze trends, usage patterns, and campaign effectiveness
  • Optimize our marketing strategies and website performance
  • Test new features and functionality

3.4 Legal and Security

  • Enforce our Terms of Service and other policies
  • Protect against fraud, security threats, and illegal activity
  • Comply with legal obligations and respond to legal requests
  • Resolve disputes and enforce our agreements

4. Marketing Communications and Consent

4.1 Email Marketing

We may send you marketing emails if you:

  • Create an account on our Site
  • Make a purchase
  • Subscribe to our newsletter
  • Opt-in through a form, popup, or checkbox
  • Provide your email address at events or promotions

Our email marketing includes:

  • Promotional offers and discounts
  • New product announcements
  • Educational content and guides
  • Abandoned cart reminders
  • Post-purchase follow-ups and product recommendations

You can unsubscribe from marketing emails at any time by clicking the “Unsubscribe” link at the bottom of any marketing email or by contacting us directly.

4.2 SMS/Text Message Marketing

We may send you text messages for marketing purposes only if you provide express written consent by:

  • Opting in through a checkbox or form on our Site
  • Texting a keyword to our designated number
  • Providing verbal consent during a phone call (recorded for verification)

By opting in to SMS marketing, you consent to receive recurring automated marketing messages from G2 Precision at the phone number provided. Message frequency varies. Message and data rates may apply.

To opt out of text messages, reply STOP to any text message from us, or contact us directly. For help, reply HELP or contact us at the information provided below.

4.3 Voicemail Marketing

We may leave pre-recorded voicemail messages on your phone for marketing purposes if you have provided consent or if permitted under applicable law. These voicemails may include:

  • Product promotions and special offers
  • Order updates and shipping notifications
  • Abandoned cart reminders
  • Customer satisfaction surveys

To opt out of voicemail marketing, contact us using the information provided below.

4.4 Cold Outreach and Prospecting

We may contact you via email, phone, or text message even if you have not previously interacted with G2 Precision, provided we have obtained your contact information through lawful means such as:

  • Publicly available sources
  • Trade shows and industry events
  • Lead generation services
  • Referrals and partner networks

All cold outreach communications will comply with applicable laws including CAN-SPAM, TCPA, and state-specific regulations. You may opt out of these communications at any time.

4.5 Transactional Communications

Please note that certain communications are transactional and necessary for order fulfillment and customer service. These include:

  • Order confirmations
  • Shipping and delivery updates
  • Payment receipts
  • Customer service responses
  • Legal notices and policy updates
  • Security alerts

You cannot opt out of transactional communications, as they are essential to providing our services.

5. How We Share Your Information

We may share your personal information in the following circumstances:

5.1 Service Providers and Business Partners

We share your information with third-party service providers who perform services on our behalf, including:

  • Payment processors (e.g., Stripe, PayPal, credit card companies)
  • Shipping and fulfillment companies (e.g., UPS, FedEx, USPS)
  • Email marketing platforms (e.g., Mailchimp, Klaviyo, ActiveCampaign)
  • SMS/text messaging services (e.g., Twilio, SimpleTexting)
  • Voicemail and phone services
  • CRM and sales automation tools
  • Web hosting and analytics providers
  • Advertising networks and social media platforms
  • Data analytics and market research firms

5.2 Federal Firearms Licensees (FFLs)

For firearms purchases, we share necessary information with Federal Firearms Licensees (FFLs) to facilitate legal transfers in compliance with federal and state law.

5.3 Legal Requirements and Protection

We may disclose your information if required to do so by law or in response to:

  • Valid legal processes (subpoenas, court orders, warrants)
  • Requests from government authorities or law enforcement
  • Protection of our rights, property, or safety
  • Protection of the rights, property, or safety of others
  • Investigation of fraud or security threats
  • Enforcement of our Terms of Service

5.4 Business Transfers

If G2 Precision is involved in a merger, acquisition, asset sale, bankruptcy, or other business transaction, your information may be transferred as part of that transaction.

5.5 With Your Consent

We may share your information with third parties when you provide explicit consent to do so.

6. Your Privacy Rights and Choices

6.1 Access and Correction

You have the right to access, review, and update your personal information. You can:

  • Log into your account to view and edit your information
  • Contact us to request access to your data
  • Request corrections to inaccurate or incomplete information

6.2 Opt-Out Rights

You have the right to opt out of marketing communications:

  • Email Marketing: Click “Unsubscribe” in any marketing email or contact us
  • SMS/Text Messages: Reply STOP to any text message or contact us
  • Voicemail Marketing: Contact us to opt out
  • Phone Calls: Request to be added to our Do Not Call list
  • Cookies: Adjust your browser settings (see Section 9)

6.3 California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

  • Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected
  • Right to Delete: Request deletion of your personal information (subject to certain exceptions)
  • Right to Opt-Out: Opt out of the “sale” of your personal information (we do not sell personal information)
  • Right to Non-Discrimination: Not receive discriminatory treatment for exercising your privacy rights

To exercise these rights, contact us using the information below. We will verify your identity before processing your request.

6.4 European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):

  • Right of Access: Obtain confirmation of whether we process your data and access to your data
  • Right to Rectification: Request correction of inaccurate personal data
  • Right to Erasure: Request deletion of your data under certain circumstances
  • Right to Restriction: Request restriction of processing under certain conditions
  • Right to Data Portability: Receive your data in a structured, machine-readable format
  • Right to Object: Object to processing based on legitimate interests or for direct marketing
  • Right to Withdraw Consent: Withdraw consent at any time where processing is based on consent

To exercise these rights or if you have questions, contact us or our Data Protection Officer using the contact information below.

6.5 Nevada Privacy Rights

Nevada residents have the right to opt out of the sale of their personal information. We do not sell personal information as defined under Nevada law. If you have questions, contact us using the information below.

7. Data Retention

We retain your personal information for as long as necessary to:

  • Fulfill the purposes described in this Privacy Policy
  • Comply with legal obligations, including firearms record-keeping requirements (minimum 20 years for ATF Form 4473 records)
  • Resolve disputes and enforce our agreements
  • Maintain business records and analytics

When your information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policies and applicable law.

8. Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. These measures include:

  • SSL/TLS encryption for data transmission
  • Secure payment processing through PCI-DSS compliant providers
  • Regular security assessments and vulnerability testing
  • Access controls and authentication requirements
  • Employee training on data security and privacy
  • Secure storage of firearms transaction records

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Cookies and Tracking Technologies

9.1 What Are Cookies?

Cookies are small text files stored on your device when you visit our Site. We use cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Authenticate your account and maintain your session
  • Analyze Site traffic and user behavior
  • Deliver personalized content and advertising
  • Measure the effectiveness of our marketing campaigns

9.2 Types of Cookies We Use

  • Essential Cookies: Necessary for the Site to function properly (e.g., shopping cart, login)
  • Performance Cookies: Collect information about how visitors use our Site (e.g., Google Analytics)
  • Functionality Cookies: Remember your choices and preferences
  • Advertising Cookies: Deliver relevant ads and track campaign performance (e.g., Facebook Pixel, Google Ads)

9.3 Managing Cookies

You can control cookies through your browser settings. Most browsers allow you to:

  • View and delete cookies
  • Block third-party cookies
  • Block all cookies
  • Receive alerts when cookies are set

Please note that disabling cookies may affect the functionality of our Site.

9.4 Third-Party Analytics and Advertising

We use third-party services for analytics and advertising, including:

  • Google Analytics
  • Facebook Pixel
  • Google Ads and Remarketing
  • Other advertising networks and platforms

These services may collect information about your online activities over time and across different websites. To opt out of interest-based advertising, visit:

10. Third-Party Links and Services

Our Site may contain links to third-party websites, plugins, and applications. We are not responsible for the privacy practices or content of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children’s Privacy

Our Site and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children under 18. Firearms purchases require age verification and compliance with federal law (minimum age 18 for long guns, 21 for handguns).

If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly. If you believe we have collected information from a child, please contact us immediately.

12. Firearms-Specific Privacy Considerations

12.1 ATF Compliance and Record Retention

As a federally licensed firearms dealer, we are required by law to:

  • Maintain records of all firearms transactions for a minimum of 20 years
  • Retain ATF Form 4473 (Firearms Transaction Record) and associated documentation
  • Provide records to law enforcement upon lawful request
  • Comply with trace requests from the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF)

12.2 Information Shared for Legal Transfers

For firearms purchases, we share necessary information with:

  • Federal Firearms Licensees (FFLs) for transfers
  • The National Instant Criminal Background Check System (NICS) for background checks
  • State and local authorities as required by law

12.3 No Firearms Registry

We do not maintain a centralized firearms registry. Information is retained only as required by federal law for individual transactions and regulatory compliance.

13. International Data Transfers

Your information may be transferred to and processed in the United States or other countries where our service providers operate. These countries may have data protection laws that differ from your country of residence.

By using our Site or providing your information, you consent to the transfer of your information to countries outside your country of residence, including the United States.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

  • Update the “Last Updated” date at the top of this policy
  • Post the revised policy on our Site
  • Notify you via email or Site notification for material changes (where required by law)

Your continued use of our Site or services after changes are posted constitutes your acceptance of the revised Privacy Policy.

15. Legal Compliance

15.1 CAN-SPAM Compliance

All marketing emails comply with the CAN-SPAM Act. Our emails include:

  • Accurate header information (From, To, Reply-To)
  • Non-deceptive subject lines
  • Identification of the message as an advertisement (where applicable)
  • Our physical mailing address
  • A clear and conspicuous unsubscribe mechanism
  • Processing of opt-out requests within 10 business days

15.2 TCPA Compliance (Telephone Consumer Protection Act)

We comply with TCPA requirements for telephone and text message marketing:

  • Obtain express written consent before sending marketing text messages
  • Maintain records of consent
  • Provide clear opt-out mechanisms
  • Honor Do Not Call requests
  • Respect time-of-day restrictions for calls

15.3 GDPR Compliance (General Data Protection Regulation)

For individuals in the EEA, we comply with GDPR requirements including:

  • Lawful basis for processing (consent, contract, legitimate interest, legal obligation)
  • Transparent privacy notices
  • Data subject rights (access, rectification, erasure, portability, etc.)
  • Data protection by design and by default
  • Data breach notification procedures

15.4 CCPA Compliance (California Consumer Privacy Act)

We comply with CCPA requirements for California residents, including disclosure of data collection practices and consumer rights.

16. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

G2 Precision
Email: privacy@g2precision.com
Phone: [INSERT PHONE NUMBER]
Mailing Address:
[INSERT PHYSICAL ADDRESS]
[City, State, ZIP Code]

Data Protection Officer (for GDPR inquiries):
Email: dpo@g2precision.com

To Exercise Your Privacy Rights:

  • Email: privacy@g2precision.com with subject line “Privacy Rights Request”
  • Include your full name, email address, phone number, and specific request
  • We will verify your identity before processing your request

17. Consent to This Privacy Policy

By using our Site, making a purchase, or providing your information to us, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy and our Terms of Service.

If you have opted in to receive marketing communications, you consent to receive emails, text messages, voicemails, and other communications from G2 Precision as described in this Privacy Policy. You may withdraw your consent at any time using the opt-out methods described above.

Last Updated: January 24, 2026

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